bcnm_showcase

Bicycle Coalition of New Mexico

A 501(c)3 that advocates cycling in New Mexico.


Website

www.bikenm.org (active)

"I want people to go to the website, and say, 'this is a New Mexico website,'" said BCNM President Diane Albert when asked what she wanted the site to look like.


The site template is of simple design--mostly white with blue highlights. The front of the website has a image rotator that displays different pictures of New Mexico.


Includes the following features:


- Social Networking Application connected through facebook.


- Membership database with online contribution system.


- Cycling class posting system with student sign-up function. (Worked in conjunction with a programmer on this feature.)


- Web store for products.


Branding

The logo uses negative space to reveal the gear and pedal. The pedal is pointed up and forward to symbolize forward thinking and a drive to succeed. The logo is usually with a teal to darker teal gradient. Logo is used on all BCNM communications both print and digital.


T Shirts

Membership Shirts: Front and back one color print on Gold, Sky, and Kiwi 5.3 oz T shirts.


Education Shirts: Front and back one color print on Safety Green 5.3 oz T shirts.


National Bike Rally Shirts: 4 color front and 1 color back print on White 5.3 oz T shirts. (not pictured)


Tent

Nearly the coolest thing I've ever designed is a 10 x 10 Ez-Up tent canopy. It reflects the brand, and is eye catching if surrounded by other like tents.