Tierra Encantada Realty
Albuquerque, NM based Realty Company needed an identity, and website to push their business forward.
"We are not in the business of selling houses--we sell homes. A home is the biggest purchase of most peoples' lives. We are here to be as transparent as possible to help them through it," said Realtor Eric Terran when asked about what he does.
The website was made with the idea that it would be handed-off to TER to then update and populate the pages. This is done with content management system (CMS) software. The site's template is vintage looking, and warm with a feeling of ol' time sincereity. The site has many box, and content display options as well as a mortgage calculator function.
TER wanted a logo that conveyed the following slogan in a predetermined color scheme (burgandy, white, and black): "Selling homes in the Land of Enchantment."
The design is of an adobe home with decorative swirl and incorporated Zia.